OUR BRAND NEW
TV PROJECT
New Nomad Adventures is a brand new Hybrid TV show that is planned to air in 2024/2025 on Australian Television before being digitally distributed across YouTube and social media.
The show follows three real Aussie families as they travel to some of Australia’s best offroad touring locations each in their own unique way.
This is not just another offroad touring show, New Nomad Adventures is true reality meets adventure series with a whole lot of amazing travel mixed right in. Think Travel Guides in style, but 100% focused on the caravan, camping and touring lifestyle.
Forget shows full of ads and ‘experts’ telling you what they think. Each of our families will simply share their adventures, both good and bad.
We will see them living, working and exploring the amazing country they proudly call their own back yard, and in doing so, inspire others to follow in their footsteps and enjoy life on or off the road.
HYBRID TV
WHAT's THAT?
For years now, there has been two clear sides to media; one being TV and radio (often referred to as mainstream media), with the other made up of social media networks and digital channels like Netflix and Youtube (referred to as digital media). In the last few years, the line between these two has started to blur...
At E3 Media, we believe that there is a perfect balance to be made, taking the best from both worlds, combining them together to create a solution that delivers for advertisers, introducing Hybrid TV.
Our shows offer the perfect mix of content, designed to deliver well across all mediums and will be heavily promoted across digital channels such as Facebook, Instagram, TikTok and YouTube along with TV ads on the Ten Network and Digital Video Advertising.
​
New Nomad Adventures will premiere in a weekend afternoon time-slot, where it will gather a strong following, each episode will then be encored on a digital second tier station before appearing on catchup TV for 30 days reaching the networks own digital audience.
After this, extended episodes will premiere on Youtube and will be available to watch 24/7 365 days a year. In its most basic sense Hybrid TV is a model that provides the maximum number of viewers across all available platforms.
WHAT IS A
NEW NOMAD?
In recent years, there has been a noticeable shift in the demographic trend of individuals opting for a mobile and adventure filled lifestyle, marked by the transition from older retirees, often called grey nomads, to younger couples and families embracing the caravan lifestyle.
​
Traditionally, caravans were often associated with retirees seeking leisurely travels and relaxed lifestyles. These seasoned travellers sought the open road to explore new destinations, often after their careers had concluded. The allure of a slower-paced life and the freedom to explore at one's own pace were key drivers for this demographic.
However, as societal norms and values evolve, a new wave of younger families has begun to embrace the caravan lifestyle, reshaping its perception and purpose. The younger generation's gravitation towards caravanning can be attributed to a variety of factors. With the rise of remote work opportunities and flexible schedules, families now have the chance to combine work and play in ways that were once simply not possible.
​
The appeal of shared family experiences, the desire to disconnect from technology, and the aspiration to create lasting memories have motivated these families to hit the road. This new generation of travellers are called New Nomads, this show is their story...
THE TEAM
Our team have spent the last decade producing, shooting and creating TV programs and have spent countless hours planning, filming and capturing content, both on the road and with our clients.
Directors Dave & Alicia, were previously the host and director of the popular lifestyle series The Offroad Adventure Show which ran for 8 seasons on Network Ten, with Dave being one of the shows original creators back in 2015.
Our team have also produced episodes of Whats Up Downunder, Tough Tested, Destination Happiness & Exploring Off the Grid which have all aired on commercial TV networks.
It is safe to say the whole crew not only know their stuff, but most importantly they know what works for our clients!
New Nomad Adventures, is the next exciting multimedia offering from the extended E3 Media team.
BECOME A PARTNER
We want to work with brands that have great and unique products, if this sounds like your brand please reach out to our team!
Every single one of our partners will receive a broad range of amazing content and brand exposure throughout the partnership, including TV and digital advertising, product placement, product photography, video content and social media content sharing.
But that’s not all. We want to make sure you see a tangible and measurable result from partnering with us which is why we would like to organise a time to sit down and talk about our show and what we can do to help your brand reach our audience.
